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Unlock the Power of Behavioural Science in Your Content Marketing

Discover how understanding human behaviour can transform your content strategy and connect with your audience on a deeper level

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Curiosity Essential, Lisa Galea's tag line hand written in white.

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Crafting Content That Connects:

Bridge the gap between behavioural science and content marketing and discover a unique edge in today’s competitive digital landscape.

Are you ready to take your content strategy to the next level?

Download your FREE checklist and embark on a journey of meaningful connections and purposeful impact. The book “Decoding Content Marketing: Insights from ‘Surrounded by Idiots’ by Thomas Erickson” is a comprehensive guide to understanding the core human behaviour types and the transformative impact of embracing diversity in thinking.

What’s included in this checklist?

  • Actionable insights on creating content that resonates with your audience
  • A practical checklist for your content strategy.
  • How to drive meaningful engagement and conversions.
The book "Decoding Content Marketing: Insights from 'Surrounded by Idiots' by Thomas Erickson" on a satin background.

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Prepare to Elevate your Strategy by Tapping into the Power of RED YELLOW GREEN  BLUE

Don’t just take our word for it. 

Lisa knows her stuff – from which fonts give the most impact, to the psychology behind typography and presentation in print and digital – and she puts it all across in such an accessible and fascinating way.

Gary Cooper

Word Surgeon and Consultant

Meet Lisa, MBSc. disruptive alchemist

Whether you’re a business owner, content creator, or entrepreneur passionate about making a difference, Lisa’s insights will level up your content marketing approach.

Lisa Galea is a disruptive alchemist with a Master’s in Behavioural Science, specialising in design thinking and emotional intelligence. With over 30 years of experience in the creative industry, Lisa has honed her skills in using visual communication and empathy to create influence and purposeful change.

Her unique approach to content marketing combines her deep understanding of behavioural science with her expertise in design and typography. Lisa believes understanding human behaviour is key to crafting content that truly resonates with the audience and drives meaningful engagement.

With Lisa’s guidance, you’ll not only learn how to create visually appealing content, but you’ll also understand the science behind why it works.

If everyone were a driven leader, there would be no one left to be led. If everyone were an enthusiastic entertainer, there would be no one to amuse. And if everyone were a detail-oriented perfectionist, there wouldn’t be anything to keep in order.

Thomas Erickson

“Surrounded by Idiots”

insights from ‘Surrounded by Idiots’

The Four Colours of Human Behaviour

At the heart of our checklist is the exploration of the four colours of human behaviour, as described by Thomas Erickson. These colours – Red, Yellow, Green, and Blue – represent different behaviour types, each with its unique characteristics, strengths, and weaknesses. Understanding these behaviours is crucial in content marketing. It allows you to tailor your content to resonate with different behaviour types, ensuring that your message connects with a broad audience.

Red Behaviour

Characterized by dominance, determination, and ambition. Reds are goal-oriented go-getters who value efficiency and results.

Yellow Behaviour

Defined by enthusiasm, creativity, and sociability. Yellows are energetic optimists who thrive on interaction and innovation.

Green Behaviour

Marked by patience, stability, and thoughtfulness. Greens are reliable, supportive, valuing harmony and cooperation.

Blue Behaviour

 Characterized by precision, analysis, and logic. Blues are detail-oriented thinkers who value accuracy and order.

Download your FREE checklist NOW

Prepare to Elevate your Strategy by Tapping into the Power of RED YELLOW GREEN  BLUE

Applying these insights to your content strategy allows you to create content that speaks directly to your audience’s behaviours and preferences. This enhances engagement and fosters a deeper connection with your audience, driving meaningful and lasting impact.

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