New client. New market. All research. No bull.
Launching an Australian Product into an overseas Market.
Howstin Premium Marbled Beef
Brand & Digital Strategy | Marketing Presentation
Howstin premium marbled beef was to be marketed into China by Clean Food Co. Given that Australian beef isn’t price competitive, the pitch and packaging to market needed to demonstrate a high-quality cycle.
When we looked at life as a circle of small celebrations, we could then create the concept around the Howstin Whole of Life program which was the care and wellbeing of their cattle from birth to processing.
Our logo was created by an advertising agency in London and while we were happy with the final result, we did not feel that they had a full grasp of the Chinese and Australian market. Lisa was recommend to me by a specialist printer and I was not expecting to find someone with her knowledge and depth of understand in branding and business locally. I could not be happier with the results. Having a presentation the represents the company we are growing into was vital. Having spent over 20 years in marketing & advertising globally including London, china & Sydney. Lisa’s ability to understand the complexity’s of our business and the Chinese in such a short time was unique. Our deadline was tight but within 5 days of meeting Lisa, I knew she was right on target and I could sigh a relief
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